On Friday, August 23, Radio MIX 106 in Boise sponsored its second annual Cares for Kids radiothon. The 12-hour on-air event raised more than $59,000 for The Idaho Foodbank’s Backpack Program.
Every school weekend in Idaho, thousands of children leave school and face two days without enough food. The Idaho Foodbank currently distributes 2,000 backpacks full of food a week to help those children.
The food is child-friendly and nutritious specially, which means it must be specially purchased at a cost of $450,000 a year.
For two years, Kate McGwire, Mike Kasper and the whole staff at MIX 106 have devoted an entire day to raise funds for the Backpack Program. The $59,000 raised this year will provide 271 children with backpacks for the entire school year.
Kate has been especially passionate about feeding hungry kids. She and Mike have held remote-broadcast food drives. Kate lived on top of a semi-truck for five days in the dead of winter in an effort to fill one semi with food. She and her listeners filled four. She has held one of her Kate U classes at the Foodbank to fill kids’ backpacks with food. Then she followed that with a visit to a school so she could observe how the backpacks are distributed.
It is also worth noting that the day of the radiothon was a company play day Peak Broadcasting gave to the staff. But rather than go enjoy themselves in Idaho’s great outdoors, Mike and Kate went on the air for 12 hours supported by Program Manager Lisa Adams and a whole crew of amazing MIX 106 staff members. They used the time to do even more than raise funds – they used it to educate and advocate for those who need a little help.
Larry Gebert of KTVB Channel 7 lent his support and did his early morning segments from the MIX 106 studios.
And there were so many listeners who called not just to donate but to share very personal stories of their battles with hunger. It was amazing that so many people were willing to be so open about their struggles.
Our deep thanks to everyone from Mike and Kate, to the amazing MIX 106 staff, to Larry Gebert, to all the callers and donors and to the Foodbank volunteers who took those calls. You made this year’s radiothon possible. There are hundreds of Idaho children who will be better nourished because of your generosity.