The McVey Entertainment group hosts a Back To School Radio-thon to promote the Backpack and School Pantry programs in North Central Idaho. TriState Health powers the day with information from their Nutrition team explaining why children need healthy food to learn and grow. ZROCK, the River and The Canyon Radio station's DJ's speak from the talking points about Children's hunger/nutrition and how the programs benefit kids in North Central. DJ’s/IFB/guests ask listeners to check out their FACEBOOK page or deliver donations to the cause.